Retailers who have adopted emerging technologies like Omnichannel experiences, digital payments, virtual shopping with AR/VR, AI-ML for personalized service delivery, IoT, Voice Services have been successful in attracting shoppers across demographics.
Customer expectations continue to evolve, and retailers need to be agile in recognizing the trends and respond to the opportunity. Technology is the key to enabling this agility.
45%
in-store consumers turn to social platforms on their mobile device for buying decisions
58%
customers prefer a company that delivers a relevant customer experience
73%
consumers would expand their purchases if they had a superior customer experience
89%
customers stopped business with a company after a negative customer experience
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Users demand round the clock connectivity, immediate resolution to concerns raised, updated information on the latest available product lines and more. AI powered chatbots make all of this possible. Keep your customers informed, engaged and interested while you stay tuned to their needs, demands and suggestions in real time. Elevate the standards of customer experience across channels using customized AI powered chatbots.
Augmented and virtual reality technology has opened doors to a whole new world of immersive experiences for the users digitally engaging with retail. AR/VR delivers life-like digital experiences on the device of choice, enabling users to experience fashion, accessories, and a host of other retail offerings from the location of their choice. Power life-like shopping experiences for your users using cutting edge AR/VR capabilities.
Experience being a quintessential differentiator for retailers, it becomes imperative for retail businesses to deliver a compelling experience for their wide audience. As the user base keeps evolving and growing so does their expectations in terms of experience. Hybrid apps enable retail businesses to deliver similar superior experiences, faster and across platforms. It also enables retailers to increase the pace of release cycles addressing user concerns, suggestions and improvements.
Solutions like Siri, Alexa and Cortana have made users comfortable with voice interactivity. It provides a natural means for shoppers to search, discover and navigate the product catalog, specially for new users unfamiliar with mobile experiences. This requires retailers to integrate support for voice interactions, ensure product descriptions are adapted for audio and users can complete their purchase using voice commands or shortcuts.
In the highly transactional and customer-oriented retail industry, the back office is the engine room that ensures that the front of the shop operates efficiently and effectively. Retailers continue to invest in Cloud technologies, evolving to using Cloud Native applications and adopting a hybrid strategy that incorporates cloud and conventional processing models.
